yeah I kinda of agree with all the posts here and just would add that cost is important, I know we struggle each week keeping in our budget, but we tend to forget long term cost. Our health is ultimately effected when we eat foods like High Fructose Corn syrup, and other unnatural, chemically based foods, and our bodies will not work as long as good without many many trips to the doctors office, and specialists etc. Which will end up costing us in the end. I work and try very hard to prepare meals in advance, eat foods in seasons, and bake my own bread, cook homemade foods, all so that I avoid all the additives, and unnatural ingredients in prepared foods. I can attest that my health has been postively effected, and I spend less time at drs which means less money on gas, less money on co pays, and less money on medicines. I am not sick as much, so I am more productive at work and I could go on and on about the benefits of paying slightly more for food vs what you pay in the long run when you don't eat healthy. Also, depending on where you live, I go to grocer outlets. Amelias for instance actually stocks alot of organic products so I pay normal price for food but it is organic and has less 'bad' stuff in it. I hope you find the balance that works for your family.